Minority Health Archive

Herpes Awareness Project Divides Health Officials

Brown, David (2007) Herpes Awareness Project Divides Health Officials. WashingtonPost.com.

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Abstract

Nearly one in two African American adults has genital herpes. Could it be you? Could it be your partner? . . . A simple blood test is the best way to know if you have it. That's the language of an advertisement that has begun running in publications and on radio stations with largely black audiences in cities including Baltimore, Detroit and Atlanta. The ad is part of a campaign by drugmaker GlaxoSmithKline to educate blacks about genital herpes, a sexually transmitted disease that is far more common among African Americans than other racial or ethnic groups. The effort has divided public health authorities and raised complicated questions about race, sex, disease and commerce. As a pharmaceutical marketing tool, it may set a new standard for candor -- and controversy.


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Item Type: Article
Additional Information: Access to full text is subject to the publisher's access restrictions.
Uncontrolled Keywords: African American adults; genital herpes; testing; advertisement; pharmaceutical marketing tool
Subjects: Practice
Health
Health > Public Health
Health > Pharmacotherapy
Related URLs:
    Depositing User: Users 141 not found.
    Date Deposited: 03 Apr 2011
    Last Modified: 12 May 2011 12:46
    Link to this item (URI): http://health-equity.lib.umd.edu/id/eprint/797

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