Minority Health Archive

Cardiovascular Disease Control Through Barbershops: Design of a Nationwide Outreach Program

Releford , Bill J. and Frencher, Stanley K and Yanchey, Antronette Journal of the National Medical Association (2013) Cardiovascular Disease Control Through Barbershops: Design of a Nationwide Outreach Program. Cardiovascular Disease Control Through Barbershops: Design of a Nationwide Outreach Program.

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    Abstract

    Objectives To review the success of barbershops as vehicles for health promotion and outline the Black Barbershop Health Outreach Program (BBHOP), a rapidly growing, replicable model for health promotion through barbershops. Methods BBHOP was established by clinicians in order to enhance community level awareness of and empowerment for cardiometabolic disorders such as diabetes and cardiovascular disease. At coordinated events utilizing existing infrastructures as well as culturally and gender-specific health promotion, BBHOP volunteers screen for diabetes and hypertension and reinforce lifestyle recommendations for the prevention of cardiometabolic disorders from the Seventh Report of the Joint National Committee on Prevention, Detection, Evaluation, and Treatment of High Blood Pressure. Patrons with abnormal findings are referred to participating physicians or health care facilities. We performed a selective review of the literature in order to place this model for health promotion in the context of previous efforts in barbershops. BBHOP is among several successful programs that have sought to promote health in barbershops. Combining a grassroots organization approach to establishing a broad-based network of volunteers and partner agencies with substantial marketing expertise and media literacy, the BBHOP has screened more than 7000 African American men in nearly 300 barbershops from more than 20 cities across 6 states. Conclusions The BBHOP is an effective method for community level health promotion and referral for cardio-metabolic diseases, especially for AA men, one of the nation’s most vulnerable populations.


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    Item Type: Article
    Subjects: Health > Men's Health
    Practice > interventions
    Teaching > Risk Management
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    Depositing User: Surayyah Khan
    Date Deposited: 14 Feb 2019 14:36
    Last Modified: 14 Feb 2019 14:36
    Link to this item (URI): http://health-equity.lib.umd.edu/id/eprint/4259

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